Is Your Site Worth $30 Million?

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Today is just a quick piece, but an important one regarding mindset.

I have a question for you. Is your site worth $30 million? All kidding aside, I’m asking… if you were to sell your site tomorrow, would someone be willing to pay you $30,000,000 for it?

It’s a question critical to your future.

Gizmodo

Have you ever visited — or at least heard of — the website Gizmodo? It’s a very popular news/magazine style site that covers a ton of topics and trends.

A brilliant man by the name of Brian Lam was a writer and editor at Gizmodo. In 2011, Lam left Gizmodo (technically he was semi-retired at this point anyway) and went on to start his own site, wirecutter.com.

Wirecutter

Take a few minutes to go check out Wirecutter and I think you’ll be surprised. It is essentially nothing more than an affiliate review site, exactly like what we teach here at Wealthy Affiliate.

Remember, Wirecutter was founded in 2011. In only five short years, in 2016, Lam sold wirecutter.com to the New York Times for over $30 million dollars.

You may be wondering why any of this is important and why you should care. Here’s the thing…

Millionaire Mindset

The primary key to building successful affiliate sites is your mindset. Are you giving it your all, or are you just dabbling?

If you are serious about this business, you should go into it with the mindset and belief that you are building a $30 million dollar site.

And don’t think that such a site has to be “fancy”. Again, just go check out Wirecutter. It’s darn near as basic as a site can get.

It’s not about bells and whistles, or making the prettiest site on the web. It really, truly is all about the content.

Wirecutter isn’t worth $30 million because it wows people with flash. It’s worth $30 million because it writes some of the best damn product reviews out there. If you want a scale by which to judge your own reviews, just take a look at theirs.

So, I leave you with this…

As you are working on your site, are you hoping to build a nice, pretty website to impress your friends and family?

Or are you focused on building a site so chock-full of quality content that you become the Wirecutter of your niche?

The choice is yours.

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Recent Comments

109

I love this. I recently found a very successful site in my niche that is 9 years old, I had never heard of it. Their early content was as bad as my early content LOL. That really made me stop and think about the long term. I have always said I am in this for the long haul and I love hearing success posts like this.

Hahaha... so true. I literally cringe when I look back at my first posts! lol

Thanks for sharing :-)

Thank you. This is a platform where we have learned that before we earn we need to give value and quality content every time.

The attitude and mindset must be on top of the situation, this is the only way with focus and hard work - perseverance nothing is impossible.

Great blessings!

So always nice to hear from you, AJ.
Am I correct in saying further that the $30M evaluation has something to do with visits to that site?

There is a formula somewhere and yes, selling is always appealing to me in the short term.

Thank you for posting.

Paul @PMindra

Most likely is it based on a combination of factors (traffic, conversion, average ticket sale, etc.). A good starting rule of thumb for valuation is 10 times revenue, but there's a LOT of play within that range depending on the market.

O.K. I think that heps, The 10 times is the traffic you allow into to your site, correct?

Think of abundance MINDSET YES WORTH THE VALUE. 💪💯👍😁🤔👏

Thank you.

Excellent way to look at the work we are doing. The tech is the same. Each one of us can contextualize content with our passion and experience and makes it uniquely ours in our respective niche.

That's exactly right. I would be willing to be that Wirecutter isn't using anything more "sophisticated" technology on their site than we are... it really does come down to quality content :-)

Now there’s a reason for creating quality content...thanks for the powerful message!
KyleAnn

Exactly... kind of puts things into a new perspective, doesn't it? :-)

*** Excellent post & thank you! ***

Thanks :-)

Almost similar to Mashable reviews for Apple products. Good to know thanks for the information.

Thank you

Good way to consider building our sites! Very important not to over think a site but have value content.
Thanks

Exactly. Thanks for sharing :-)

This is a great article, I love the motivation! Thank you for keeping me on track!

Thanks for sharing :-)

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