A niche sets your business apart from competition. You need an exclusive niche. Make sure your competitors are not using the same one! Your senses could be your niche; tastes, smells, sounds, looks and how it feels. When you target your senses, you're generating human reactions. Your niche could be that your product is simple to use. People don't want to buy a product that is hard to use or understand. Made by hand, home grown and home baked could be key niches. Most people believe that produc