Founded by Chrissie Rucker in 1993, The White Company has evolved from humble beginnings as a mailorder concept to become one of the UK's leading lifestyle brands, encompassing bed and bath, furniture, home accessories, lighting, fragrance, fashion, children's clothing and home wares. Today, there are 50 stores within the UK, thriving outlets and a highly successful website alongside the original mail order channel. At the heart of our product range remains essentials for the linen cupboard - duvet covers, pillows, fitted sheets and luxury towels in timeless, stylish white with some signature colour pieces introduced from season to season. We only use high quality cotton and fine yarn, we insist on impeccable finishing and we never forget the important little details that make our products so special. Moving naturally from beautiful linen, we added luxury duvets, perfect pillows, bedspreads, blankets and throws. You wanted beautiful elegance throughout your home so we brought you a range of practical and stylish accessories including laundry and storage baskets, white wooden hangers and beautiful bathroom ceramics. We created a simply stunning range of china and tableware for every day use or to create the perfect table for that special dinner party. Every season we bring you a collection of stylish, versatile, easy classics that work together to give effortless style to any wardrobe. And let's not forget The Little White Company - our range of children's and baby wear, bedding, toys and gifts has proved so successful it now has its own catalogue.