JD Williams, The Lifestore, is a shop designed with our customer in mind. Offering everything they need to live a colourful life from on-trend women's fashion in sizes 10-32, to footwear, accessories, gifts, home furnishings & electrical goods. In this crazy busy world we're all living in, our customers don't just need a store, they need a LIFESTORE. The JD Williams LIFESTORE is a store that can help un-complicate increasingly complicated lives. A store that understands and caters for every need. Whoever our customer is, whatever their shape, they'll find fashion that makes them look and feel fabulous. Wherever they live, they'll find homewares that bring colour, pattern and clever living solutions to any home. However they want to shop, we make it easy, whether it's online, by brochure, phone or on the move on mobile. And however they want to pay for it, whether by cash or spreading the cost through credit, with convenient delivery options, we'll fit around them. The focus in on new customers therefore we offer the current commission structure: Any new customer sale: 8% of basket value; any existing customer sale: 1% of basket value. ​