Traffic Sources
This morning I received Google Analytics Snapshot for one of my websites performance for the month of August. These include the number of users, publisher's revenue, sesions and bounce rate.
But I'm curious more about how did I acquire users for that month: Direct 63.17%, Organic 35.16%, All other sessions 1.67%.
Besides I was intrigued by the diferrence between the direct and organic traffics so I searched and I found the following definitions which I think everyone of us can learn from.
Traffic Sources
- Direct: Any traffic where the referrer or source is unknown
- Email: Traffic from email marketing that has been properly tagged with an email parameter
- Organic: Traffic from search engine results that is earned, not paid
- Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform
- Referral: Traffic that occurs when a user finds you through a site other than a major search engine
- Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram
- Other: If traffic does not fit into another source or has been tagged as “Other” via a URL parameter, it will be bucketed into “Other” traffic
You can read more details on the site below:
Recent Comments
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Just going for the organic SEO traffic. Know something about PPC, and other paid traffic, but for now sticking with the free source. Tom
Yes, Russell, I come to understand this now that when I found important information through a link provided by the website I happen to browse and I opened that, I am a referral traffic for that second website.
Do you have referral traffic the greatest among all the traffics on your website?
That's great. Maybe some of your users come from WA or other websites that point users to your website.
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That's useful, thanks. I was wondering about Direct. I thought it was when someone typed the url into the browser or maybe activated it from a PDF or Word doc.
Ian
Yes, that was my understanding too, Ian, but it seems that is an organic one.
Direct traffic sounds something like a person is directed to your website by an unknown.