How many words would you write in a post?

Last Update: January 28, 2021

Hello fellow WA members

This question has popped up last night, and there was multiple answers and variations on to it.

I personally not fond of writing long content unless the subject deserves more justice. I don't like to fill up or add fluff.

According to Google, regular posts and pages should include 300 + and best SEO post had 1760.

How many words would you write in a post? And Why?

Your feedback would be highly appreciated. Thank you well in advance.

Cheers

Abie

Join the Discussion
Write something…
Recent messages
DValentine Premium Featured Comment
Hey Abie
Sorry I'm late to the party
I am intending to write 3 different types of post.

1. An 'answer' style post - this is a post that answers 1 specific problem/query in my niche and I'm aiming for around 1500 words. These posts will be purely used for traffic gathering and won't be monetized.

2. A 'staple' post. These posts will be where I delve a little deeper than in the answer post and will be where my review posts and my comparison/list posts will live - I'm aiming for these to be around the 2000 word mark and probably monetized through ad blocks.

3. A 'pillar' post - this is an in-depth, independently researched post of around 3500 words. A post like this might answer the question "How much will it cost to insure my dog?" and I would select, say, the top 5 dog breeds in, what, 3 different groups then ring 10 insurance companies and ask them to quote.
All this information could be uploaded as an excel spreadsheet etc. etc. this being 'independent' research and not just curated from other websites.
The pillar posts would also be the monetized posts with ad blocks and affiliate links thus most of the staple posts would link to whichever pillar post was appropriate.

According to an exercise done by Brian Dean of Backlinko, it seems that posts that live at #1 on Google are around the 1900 word mark.
Reply
AbieAJ Premium Plus
That's very informative comment, I thank you for taking the time and effort. I really appreciate it and nice to meet you.
Reply
DValentine Premium
No problem Abie
Reply
BrightSales Premium
I always post more than 1000 words. I think that if you can get your point across about the topic or content, it shouldn't matter. I've seen people post about 300 words and completely left me with a what??? Others post the same amount and make sense. Again, it's all about getting the point of your content or topic across to your visitors.
Reply
AbieAJ Premium Plus
Totally, thanks for your feedback.
Reply
BillandSue Premium
Hi Abie,
Our training here at Wealthy Affiliate suggests that 1,000+ words sits well with Google. But I am with you, don't fill up your article with non-essential chatter.

If I were looking for an article would I want to wade through too much verbiage? No, I will go to another article to find one that gets to the point quickly.

Having said that I have had articles with 5,000+ words because I thought the topic required it. "Aviation Tales" in "wakebill.com" were a series of aviation stories that required a lot of verbiage. I did not pad any of that to get a high word count.

I did a biography on Babe Ruth in "whatisbaseball.com that required a lot of description to accurately show the Babe's life story.

Some of my early articles were more in the 1,000-word area. It all depends in what are you trying to say?

Remember, content is always "king".

Bill
Reply
zydegeaux Premium
It occurs to me that a long post like a Babe Ruth biography could be broken into chapters and make each chapter a separate post. More opportunities to use different keywords for each chapter
Reply
AbieAJ Premium Plus
Thank you for your input Bill, I absolutely like your comment.
Reply
BillandSue Premium
Hi Neil,
Thanks so much for your suggestion. That is truly a good way to go, breaking up a very long single post into separate chapter posts.

Bill
Reply
BillandSue Premium
Hi Abie,
Thank you for your kind remark.

Bill
Reply
Feochadan Premium Plus
I agree with 1400-2200 words. Less than that and you are not giving enough detail. More than that shows poor English skills in not being able write concisely and rather blather on and on. The wordy ones I just skim read to find what I need and then move on with the vast majority unread.
Reply
AbieAJ Premium Plus
Thank you for your feedback.
Reply
megawinner Premium
Content is king. A good write up with a good keywords is the goal and the holy grail of getting readership. 1200 is the minimum number of words that would likely get a higher ranking. Having said that there are many other reasons why you get a higher rank. The higher the number of words the better provided it has great content.
Reply
AbieAJ Premium Plus
Thank you for your feedback. I absolutely like your comment.
Reply
megawinner Premium
I am glad to know, Abie. Well you should, that is what it is in blogging.
Reply
Top