Brief, Helpful, Entertaining!
typically when I approach my site I like to begin building content in a way that I personally would like to see it if I was the visitor. When it's a subject I am quite fond of, I obsess about specifics to the extent of being OCD, I also love to ramble or to hear someone ramble about it. In this day and age and with the way that people process information it is safe to say that this is not your typical reader or visitor. In fact, it has become quite apparent that people want as much info with as little words as possible!
I'm learning to cut to the chase, to keep it brief, and to make content as rich as possible because the audience's attention is fleeting and honestly, it's simply more beneficial. I believe that once you become more of a trusted and respected source people may pay more heed to content that would have otherwise been disregarded as "rambling"
As an affiliate, if you are not helpful, you are not an affiliate. Keywords is our communication line to those who need answers, it's an absolute must to target their need and answer their call with our solid info, honest recommendation, and open door to our advertisers.
One thing I find absolutely imperative to a successful site is navigation and I am still trying to refine my site to be as seamless as possible. I believe Itemizing is crucial so that the visitor can narrow in on their inquiry and I believe that a clean site shows professional, trustworthy, and not another landmine of links. This is a business, not a car dealership :P
Last but not least. Something I find myself drifting into from time to time, is a form of monotone typing (yes it doesn't make sense) basically I mean a dry dusty manual form of delivering my content.
I believe that it is important to respect the way that people, especially now-a-days have a terrible tendency of boredom and if you don't engage them with a good hint (at least) of entertainment through jokes, sarcasm, exaggerations, and personal perspective they are going to have a hard time digesting even topics that they have a lot of interest in. so loosen up and give each post your own spice and twist and you'll be surprised how that labels your work and sets you apart from your competition in a unique sort of way that no one can even compete with.
I am far from being good in any of these areas that I write of, they are simply what I learned in my time creating my site and what I am striving to get better in.