Landing Page Vs. Home Page: What is Better?

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I still see many glossed over faces when I ask peeps what's the difference between web pages and landing pages.

If you too find asking yourself “Landing Page vs. Home Page, what is better?”, you are reading the right post!

It's not surprising for this confusion since a landing page (or multiple landing pages) often live on a website with their close cousins sharing the same valuable real estate with the other more scattered step-children...web pages!

They may appear the same to the inexperienced eye, but are Landing Pages and Web Pages even close?

Not a Chance.

The differences are vast in how Landing pages vs. Web pages function.

Of course it will depend on your goals.

However for conversions, Landing Pages are vastly better.


Understanding those differences and knowing how to harness them into action can be the difference between building a beautiful website for 'show" - and someone else who builds not so pretty websites that make the Dough!


How Is a Landing Page Different from a Web Page?


In a word, precision.

Landing pages are optimized pages built for a very precise audience.

Often your offer can serve many groups of people, but a landing page should only appeal to one of them.

With a landing page, you talk to only one specific audience and ignore the rest.

Landing pages have one singular goal in mind: conversions.

And they are very GOOD at it.

And when landing pages are built well with one clear Call-To-Action (CTA), they are irresistible lightning rods to scale your business.

That's why they are ideal for converting visitors to your customers.

Landing pages are so narrow they only offer the viewer 2 choices:

  • Either Give Your Email Address or Leave
  • Either Purchase A Product or Get Out
  • Either Make an appointment or Ignore Me


When created properly, landing pages also get your visitors to focus only on one irresistible product, service, or value proposition.


Web pages on the other hand (including sales pages) are way too general, distracting to the viewer with mixed messages, and having different CTAs.

TheY have links leading to different places, often offering too many choices, only to confuse the visitor.

Offer too many choices and your audience will "buy" nothing. Offer only one compelling offer and your visitors will convert MUCH higher.

That's why you will always get higher sign-up rates on a lead generation landing page than any normal web page.

And your online sales will be higher on a purchase focused landing page than on any general sales page (web page).


4 Types of Landing Pages



Here is a list of 4 Types of Landing Pages that always Convert:

  • The Email Sign Up Page
      • The Purchase Page
      • The Make AN Appointment Now Page
      • The Coming Soon Page


      All 4 of these are laser focused and built for conversions. Even if you think a "Coming Soon Page" isn't, think again.

      Put a signup form on your "Coming Soon" Page and turn it into a Conversion focused page. This will help you launch the minute that your website or product launch is available.


      My Recommendation: Use Landing Pages for High Conversions


      Here are the facts: companies and individuals see a 55% increase in leads when increasing their number of Landing Pages on their website by 1/2.

      Anytime you want to speak to a very specific audience to have them take one Call to Action (sign-up, Purchase, submit a form, make an appointment) you should always build a new landing page.

        Landing Pages are your “ticket” to greater sales, higher conversions, and more signups.


        This is just the tip of the iceberg to get you thinking about Landing Pages.


        Please feel free to leave a comment below, and Thanks for reading!

        Cheers,
        Kaju

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        Recent Comments

        491

        Thank you for this information! I've been trying to figure out the difference between the two for a few weeks now.

        Question, do we create our website and then add the landing page when we are ready to sell a product or get conversions?

        hi Colleen -- yes, landing pages serve to get conversions -- Jay did a super WAbinar on Effective Capture Pages back last August --- here it is for your viewing pleasure!

        I did see that webinar but still not sure how it connects to or doesn’t connect to a website. I guess I’ll have to watch again. lol

        It's my pleasure Colleen and Welcome to the Great Community!
        You are really lucky to get the "inside track" on Landing Pages so early in your WA "career"....as you can see there are many "veterans" here who are dying for more information.

        You are ahead of the game, and that's a great place to start!

        You can add a landing page later to your website when you are ready to sell a product...or you can create one and use it as a "stand-alone" page - it's entirely up to you.

        All the Best,
        Kaju

        Thanks K for the "assist"!

        Don't feel bad Colleen...that is true for you and 1000's of other people!

        Great! This answer finally gives some insight.

        Awesome, glad I could help!

        Thank you I was aware of both but not the two different purposes.

        The devil is in the details Snazzy!
        Thanks for reading and finding my post helpful!

        Kaju

        Thanks, Kaju. I knew the difference :-) but not is such detail. I'll need to create a good landing page for my list which I hope to start soon.
        Ian

        The Landing page is a key ingredient to a website's success Yan.

        The Devil's in the Details!
        All the Best,
        Kaju

        It is inded! :-)
        Thanks, Kaju.
        Ian

        Learn those details, and implement, Yan:)
        The True Key!

        I'll do my best :-)
        Ian

        Fantastic:))

        Awesome, Kaju! I always heard about landing page but thought it’s the same. Now I know!. Thank you and I’ve bookmarked it! :o)

        Thanks buddy:)!
        It was never the Same, read up on Landing Pages and put them to use, and you will succeed much faster!

        Thanks for bookmarking Terand:)!

        Kaju

        Yeah, thank you for your advice, Kaju! :o)

        Always a pleasure!

        Kaju, hello, and thanks for this post!

        I needed to read this today - I am in the middle of working out what to do with my landing page. Need to update it and this post has inspired me to do it asap, rather than to keep it on my to-do list.

        Best with your Vegas-Conquering efforts :)

        Alenka

        That's fantastic Alenka, I'm glad my timing was good!
        It also appears that many here agree the "timing " was right on this post.

        Keep taking action and you will see Massive results, my friend:)
        Kaju

        Thank you for your informative post!

        Thanks Cathy, I am really please you found it quite informative:)
        Kaju

        Love it and thnx, K.
        M

        Nice to see you Michelle, lovely and Thank You for enjoying this important post and happy you could take something from it:)

        K

        Thanks for this great post. It should clear things up for many here.

        It's a pleasure Scott, Thank You and Welcome to recent Ambassadorship! Keep helping people.
        You are doing a great job:)

        Kaju

        Will do!

        Great!

        Thank You Kaju!! This has cleared up some confusion for me!!
        Shaunna

        Really happy this has cleared up some confusion, Shaunna. Onward and Upward!

        Kaju

        Thanks for sharing, Kaju.

        Always a pleasure Big Rog!

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