Is PPC expensive?
That depends on what you call "expensive".
I've just run a 4-day trial of FaceBook Ads. It cost me £0.03 (about $0.05) per click.
Mega money.
Not!
It got me 711 visitors in the 4 days.
That's over 5,000 visitors a month.
In my book that makes "free traffic" just about the most expensive traffic you can get.
You'd need to spend many many hours doing any other traffic generating work to get 5,000 visitors a month.
Hours of your life that you can never get back. Gone. Forever.
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This is really good to hear Chris and as you say, "free traffic is just about the most expensive traffic you can get"! I look forward to hearing how your split testing goes. All the best Chris, Roy.
Actually in my situation, I didn't do what most people would call a lot of work to get my website to 5,000 users a month. I just created content based on what I knew.
One reason Kyle tells you to go into a niche that you want to is because you already do the "work" needed to make content.
For example, my website is a gaming website. Well, Kyle just told me how to make money doing what I already did.
After 12+ years of gaming, I know quite a bit when it comes to games more so First Person Shooters (FPS). So I spend those many hours doing what I love and I earn money from that.
By the way, I am not shooting down PPC campaigns. I am just saying that if you are in a Niche that you love then you will be creating content around things you were going to do anyways.
Absolutely correct, it's a context thing.
I don't do any "work" on my sites. Their niches are topics I totally love, and I only write because it's busting out of me and I couldn't prevent it even if I wanted to.
Your topic has a massive following, so that's where your traffic numbers come from. I also suspect that you are quite strong on the social thing.
More power to you.
Gaming is a huge topic that is growing, but I am actually not a huge persona when it comes to gaming. The gaming is being run by websites like ign.com or gamespot.com etc so it's kinda difficult to get yourself started.
If you, however, love gaming you can easily get traffic like any other niche :)
I love gaming like I love football. All I see is a bunch of people running around a field. When I see someone playing Patience on a computer I just want to write a program to sort the cards automatically.
I could not agree more, Chris! I understand how it is to be reluctant; been there and done that. But, it seems to work out better, and definitely better than free.
That's a fantastic CPC, the golden number everyone wants to spend. How was the conversion rate on that traffic?
This is why I love PPC - if done right, which it can be it just takes diligence - you can have traffic NOW!! And if you can zero in on the conversion rate quickly you can make money NOW!!
Well done.
That's the first proper response so far. But then I'd expect no less from one of my idols.
I'm new to this whole marketing stuff, and I've struggled to figure out which bits go where. So I've attacked it in my standard engineering style - figure out where the cycle begins and sharpen each process in turn.
My target was 50 hits per day to any random site. I think I just scored a goal.
Now I need to focus on conversion.
That means I need to design a split test. I'm in the process of doing that. I've already designed the tracking/recording mechanism to support it.
Next stop - conversions.
I have not done facebook ads (yet) I'm going to, I plan on doing video ads - I am just completing new sales funnel - so I should be good to go in a bit. I am also going to try YouTube ads as well, and of course keep using good old bing.
Let me know how the conversions work out.
I'm pretty sure video is the current thing, and I'm trying to find a way to exploit it.
I've experimented with a few "animated slide-show" style, but I can't do "face time" 'cos my Aspergers shines through in all its glory.
I've had no problems doing live stage presentations, but they were technical presentations to an engineering audience. Most of them are borderline Aspergers themselves, so they didn't notice.
Marketing requires a different spin.
That is a loaded Question..what is considered expensive?
would you spend $10.00 per click if it yielded $12.50 ?
PPC is a great way to test ads and get immediate traffic and results but not all PPC is created equal
You need to understand your target, how much you can spend, how to tweak your ad for maximum exposure and WHERE to place that Ad.
So I guess the answer to the question "is PPC expensive" ..YES if you do it incorrectly and NO if you know what you are trying to accomplish
I think that answer is in the very first line of my post.
And line 2 of the post says "$0.05 per click".
Maybe you didn't actually read the post?
Keyword research, low hanging fruit, same as I did with SEO Page 1 in 6 hours dead I have to confess to being totally taken by surprise by the cost.
It started out around £0.18 and then slid gently down as my "relevance" score went up.
It makes me wonder how low it would've gone if I'd kept it running. I paused it when it hit my budget limit, and it has to wait for next month before I can afford to run it again.
yes, that is strange, i thought i was answering someone else( thought i was answering her question
if ppc was expensive.
must have read your title and clicked on anothers
You're not the first person to do that.
The real funny is when you know you've answered something but your answer doesn't show up. Then, weeks/months later, it pops up in a totally different thread.
Gremlins abound. It all adds to life's rich tapestry.
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That is doing the business, Chris. To be honest I struggle a bit with Facebook ads. A CPC like that and I would have to pinch myself to make sure I wasn't dreaming. I really like your logical approach, my take home start with the keywords and have an idea about outcomes. Would be really interested in the split test results.
Type "PPC" or "Facebook Ads" into the white search box at the top of any WA page and you'll find a ton of training on the subject.